Sales Keynote or Workshop · Sales Teams

Communicating for Physician Referral Sales

Your sales reps can quote the specs of your POCs, NIVs, and CPAPs. So why do they keep hearing “let me think about it” from their referral sources?

About this keynote

Because information doesn’t create action. Outcomes do. So in this keynote, BJ Anderson shows sales teams why anyone actually says yes, and gives them a repeatable process for when the conversation gets hard. Reps leave with a process instead of a reflex. That’s really it.

Who it’s for

Sales teams selling medical devices to referral sources, with particular depth in DME, CRT, and physician referral sales. And any sales team will feel like it was built for them.

What the room experiences

Engaging, practical, and full of aha moments. People practice, and they discover the point themselves. Nobody learns while bracing for embarrassment.

Your sales team will leave with

  • A memorable framework for selling patient and physician outcomes instead of products
  • A consistent objection-handling process they can use in the field
  • Increased confidence to make more quality sales calls, driven by results instead of hope

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Looking for more than one session?

A keynote is often the starting point. Teams that want sustained skill building continue with QP3 Training Systems, the training company BJ leads.