
Sales and Leadership Trainer & Keynote Speaker
Your team knows the information. That’s not the problem.
Making leadership and sales practical and actionable.
Workshops & Keynotes for DME, CRT, Colleges & Universities
National Sales Meetings • Sales Kickoffs • Leadership Retreats • Training Events
The Talks
Keynotes and Workshops that will engage your teams and students
Built for the people in your room. Every session strips the complex stuff down to a process they can actually run. That’s really it.
Sales Keynote or Workshop · Sales Teams
Communicating for Physician Referral Sales
Your reps can quote the specs of your POCs, NIVs, and CPAPs. So why do they keep hearing “let me think about it” from their referral sources? Because information doesn’t create action. Outcomes do.
Your sales team will leave with
- A memorable framework for selling patient and physician outcomes instead of products
- A consistent objection-handling process they can use in the field
- Increased confidence to make more quality sales calls, driven by results instead of hope
Leadership Keynote or Workshop · Sales Leaders
Be the Sales Leader You Didn’t Have
Most sales leaders got the job because they were great reps. Nobody taught them how to build a great sales rep. So they coach the way they sold, on instinct, one ride-along at a time. Confidence is the precursor to action.
Your sales leaders will leave with
- A process to identify every rep’s strengths, weak points, what to coach and what to leave alone
- Confidence in having 1:1’s with their sales reps and leading a sales team
- A drive to build confident, predictable, and dependable sales reps
Leadership Keynote · Fraternity & Sorority Life
Leading From Your Chapter Room to the Board Room
Somebody in your chapter already knows. Your members already run budgets, recruit strangers, and make calls with real consequences. So why does the right thing still go unsaid in the room where it counts?
Your members will leave with
- Confidence to lead and communicate without a title
- A drive to get more active in their chapter, and a habit of learning that lasts well past graduation
- One decision they can make in the next thirty days, in this chapter, with these people
“Confidence isn’t an innate trait. It’s a learned behavior that can be taught.“
BJ Anderson
Meet BJ

Why do teams that know their product still walk out empty-handed?
BJ Anderson has spent his career answering that question. The answer is almost never information. It’s confidence and process. And both can be taught.
“I help DME/CRT leaders build sales teams that create a predictable flow of clean, billable referrals, through keynotes and workshops built for the people who carry your growth number.”
As President of QP3 Training Systems, BJ has trained DME and CRT sales teams across the United States and Canada, from regional providers to companies with billions in revenue. The deepest roots are referral sales, where a rep has to earn a referral source’s trust and make a clinical case and a business case at the same time. So everything gets stripped down to what a team can actually use.
“My father used to say that confidence is the precursor to action. It became the throughline of my work: building confident salespeople and leaders who will forge ahead into the field.”
A comfortable student is a successful one. So the rooms are engaging and fun, because nobody learns while bracing for embarrassment. People practice, and they usually discover the point before he ever says it.
How It Works
1
Reach out
Share your event, your team, and the outcome you want. No pitch, no pressure.
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2
Get a session built for your room
The session gets built around your audience, your products, and the referral sources your team calls on.
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3
See it tomorrow
Your audience leaves with actionable strategies they can implement immediately, not just motivated.
For Event Planners
Frequently Asked Questions
What kinds of events does BJ speak at?
National sales meetings, sales kickoffs, leadership retreats, and company training events. Sessions work as keynotes, breakouts, or half-day workshops.
Is this only for DME and CRT companies?
NO! While BJ’s deepest experience is in DME, CRT and physician referral sales, any sales team will feel like the session was built for them.
Can BJ tailor the session to our team?
Always. Every engagement starts with a call about your products, your audience, and what you want people doing differently afterward.
Do you offer ongoing training beyond the keynote?
Yes. A keynote is often the starting point, and teams that want sustained skill building continue with QP3 Training Systems, the training company BJ leads. Ask on the call and you’ll get an honest answer.
What does the room actually experience?
Engaging, practical, and fun. People practice, they participate, and they discover the point themselves. Nobody learns while bracing for embarrassment.
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